Portfolio

Maxifleur

Maxifleur

Premium E-commerce at Full Speed

Maxifleur is the market leader in high-quality artificial plants for the Dutch and Belgian markets. With more than 1,500 products, an exclusive Deluxe collection, and a growing B2B customer base, the webshop needed a platform as ambitious as the brand itself.

90+
Core Web Vitals score
achieved after migration

1500+
Products optimized and restructured

100%
Customer satisfaction throughout the collaboration

9.7/10
Maxifleur customer rating after platform upgrade

Maxifleur built a strong brand over many years, with 20+ years of expertise, an exclusive Deluxe collection, and thousands of enthusiastic customers. However, the webshop lagged behind its ambition. The existing platform provided insufficient performance and flexibility to keep up with the brand’s growth.

Younify rebuilt Maxifleur’s webshop from the ground up on Magento 2 with the Hyvä theme. No quick fixes on an outdated foundation, but a clean, scalable platform ready for the brand’s next growth phase.

KEY ACTIVITIES

Hyvä Implementation & Performance

The entire frontend was rebuilt with Hyvä. The result: loading times reduced to under 1 second and Core Web Vitals scores of 90+, a direct driver of revenue.

Catalog & Search Optimization

The entire product catalog of 1,500+ items was restructured with improved filtering, categorization, and search functionality, so customers can find what they are looking for instantly.

UX & Conversion Optimization

In collaboration with Maxifleur, a premium UX was designed that reflects the brand’s character. Focus on product presentation, navigation logic, mobile experience, and an optimized checkout.

B2B Module & Business Portal

A full-fledged B2B environment was set up for the growing business customer base: business pricing, customer groups, quick reordering, and a separate B2B flow.

SEO Architecture & Content

Technical SEO was integrated into the build from the ground up: clean URL structure, optimized category pages, schema markup, and a content strategy that structurally increases organic traffic.

Hosting & Infrastructure

The webshop was migrated to a high-performance hosting environment with automatic scaling, optimized cache layers, and maximum uptime, even during peak periods like Christmas.

View the result live →

The impact of the renewed webshop was immediately visible in the figures, but also in the feedback from customers and the Maxifleur team itself. A platform that was previously a bottleneck is now a growth accelerator.

  • From ±25 → 90+ Core Web Vitals score
  • Faster loading time – Significantly lower Time-to-Interactive on both desktop and mobile
  • Higher conversion – Increase in conversion rate due to improved UX and checkout optimization
  • Organic traffic – Significant growth in organic visitors due to a better SEO foundation
  • B2B growth – Business customers served via a dedicated portal with more efficient workflows
  • 9.6/10 customer rating – Top-level customer satisfaction, supported by a stable and fast platform
Quote

Younify understands what e-commerce truly requires. They didn’t just make our webshop faster — they made it smarter. Every choice was aimed at growth: better findability, higher conversion, and an experience that does justice to our premium brand.

Mike

Owner of Maxifleur

Technologies Used

Magento 2
Hyvä
One Step Checkout
jQuery
Glider.js
React

Want to optimize and grow your webshop too?

Contact us

Why choose Younify?

Expertise

Magento and Hyvä specialists focused on performance and growth. From development and support to implementation, we know the Magento platform inside out and understand what is required to scale.

Dedication

Committed to your webshop, from launch to further development. We work closely together, provide proactive input, and continuously optimize for the best results.

Trusted partner

A single partner for your complete e-commerce solution. Thanks to strong partnerships and broad expertise, we deliver custom solutions including integrations, support, and optimization.

Scalability

Webshops that grow with your ambitions. We build scalable Magento and Hyvä solutions ready for growth, expansion, and further development.

 

Ready to renew and grow your Magento webshop?

Let’s work together and discover the possibilities.

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.