Portfolio
Cheapass
Cheapass Sunglasses is one of Europe’s largest online sunglasses retailers, with over 600 models, in-house designs, and a brand promise that does exactly what it says. Starting from €6.95, delivered tomorrow. After years on an over-modified and unstable Magento environment, it was time for a platform that could keep up with the brand’s pace.
100%
Customer satisfaction during the collaboration
€6.95
Entry price, conversion engine for new customers
90+
Core Web Vitals score after Hyvä rebuild
600+
Sunglasses models always in stock
Cheapass Sunglasses was growing fast in assortment, volume, and customers. However, the underlying Magento platform did not grow with it. Years of expansions, custom developments, and outdated extensions had created an environment on the verge of collapse. Every adjustment was a risk. Every peak period a stress test.
Younify started in January 2023 with a full audit of the existing environment. All extensions and custom layers were cataloged, evaluated, and where possible, replaced by leaner alternatives. Subsequently, the Cheapass B2C webshop was completely rebuilt on Magento 2 with Hyvä, parallel to the rebuild of sister brand Solo Solis for the B2B market.
The existing Magento installation was fully audited: every extension, every piece of custom work, every dependency. This way, we knew exactly what to keep, replace, or rebuild.
The frontend was completely rebuilt with Hyvä. Result: Core Web Vitals of 90+, drastically shorter loading times, and a stable foundation that can handle peak seasons.
600+ models were restructured with intuitive filters for style, color, shape, and price. Customers find their glasses in two clicks, even on mobile.
The volume discount structure (2 pairs 5%, 3 pairs 7.5%, etc.) was seamlessly integrated into the product page and checkout as a conversion mechanism, not an afterthought.
The B2B wholesale branch was built as a separate flow within the B2C webshop, with a clear distinction for business customers and options for bulk orders.
Unnecessary extensions were removed, outdated custom integrations were rewritten, and the entire environment was reduced to a clean, manageable codebase.
The new Cheapass webshop is what the brand has always been: direct, fast, and no-nonsense. But now technically as well. The impact was visible as soon as the new environment went live.
Owner of Cheapass
Technologies Used
Magento and Hyvä specialists focused on performance and growth. From development and support to implementation, we know the Magento platform inside out and understand what is required to scale.
Committed to your webshop, from launch to further development. We work closely together, provide proactive input, and continuously optimize for the best results.
A single partner for your complete e-commerce solution. Thanks to strong partnerships and broad expertise, we deliver custom solutions including integrations, support, and optimization.
Webshops that grow with your ambitions. We build scalable Magento and Hyvä solutions ready for growth, expansion, and further development.
