{"id":2005,"date":"2026-03-22T13:01:14","date_gmt":"2026-03-22T13:01:14","guid":{"rendered":"https:\/\/staging.younify.fidev.nl\/project\/wink-see\/"},"modified":"2026-04-30T11:41:20","modified_gmt":"2026-04-30T11:41:20","slug":"wink-see","status":"publish","type":"project","link":"https:\/\/staging.younify.fidev.nl\/en\/project\/wink-see\/","title":{"rendered":"Wink & See"},"content":{"rendered":"
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Prescription Glasses Online, Without the Barrier<\/h1>\n <\/div>\n \n
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Wink & See makes buying prescription glasses online accessible, affordable, and stylish, starting from \u20ac29.95. With a fully configurable lens selector, active in the Netherlands and Belgium, their platform had to translate the complexity of optics into a fluid digital experience that inspires confidence and converts. <\/p>\n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n

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100%<\/strong>
\nCustomer satisfaction during the collaboration<\/p>\n <\/div>\n <\/div>\n

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2<\/strong>
\nMarkets served (Netherlands & Belgium)<\/p>\n <\/div>\n <\/div>\n

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4.6\/10<\/strong>
\nCustomer rating (eKomi) after launch<\/p>\n <\/div>\n <\/div>\n

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90+<\/strong>
\nCore Web Vitals score after platform build<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n

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THE CHALLENGE: Buying Glasses is Not an Impulse Purchase<\/h2>\n

High product complexity, low online adoption, and a market dominated by physical opticians<\/span><\/h4>\n<\/div>\n
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Buying prescription glasses online sounds simple, but it is one of the most complex e-commerce challenges there is. The customer must have confidence in the process, understand their prescription, choose the right lenses, and find the right frame. Every step that is unclear costs a conversion. The Wink & See platform had to completely remove that complexity. <\/p>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/section>\n \n\n

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THE SOLUTION: From Prescription Entry to Checkout in Three Clicks<\/h2>\n

Magento 2 with Hyv\u00e4, built around the customer who has never bought glasses online before<\/span><\/h4>\n<\/div>\n
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Younify built the Wink & See webshop on Magento 2 with the Hyv\u00e4 theme, with the product configurator as the heart of the experience. Every element of the UX was designed based on one question: what does a customer need to order prescription glasses online with confidence? <\/p>\n<\/div>\n <\/div>\n \n

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KEY ACTIVITIES<\/h2>\n
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Hyv\u00e4 Implementation & Performance<\/h3>\n

The entire frontend was built with Hyv\u00e4 for maximum speed and a fluid mobile experience. A slow configuration process is a direct conversion problem; that risk has been completely eliminated. <\/p>\n<\/div>\n

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Product Configurator<\/h3>\n

An intuitive step-by-step configurator guides the customer through frame, lens type (single vision, progressive, reading glasses), coating (anti-reflective, blue light, tinted), and strength, with real-time price updates and visual confirmation for every choice.<\/p>\n<\/div>\n

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Prescription UX & Validation<\/h3>\n

A clear instruction page explains how to read a prescription, combined with smart input validation that prevents errors before they become problems. This lowers the barrier and the return rate. <\/p>\n<\/div>\n

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Trust & Conversion Optimization<\/h3>\n

Every touchpoint in the customer journey has been reinforced with trust elements: customer reviews (eKomi 4.6), clear return guarantee, free adjustment service, and transparent delivery times, visible at the right moments.<\/p>\n<\/div>\n

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Multilingual Platform (NL + BE\/EN)<\/h3>\n

The platform is set up to be fully multilingual with separate store views for the Netherlands and Belgium, including local shipping options, prices, and content, without technical overhead.<\/p>\n<\/div>\n

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SEO & Content Architecture<\/h3>\n

An SEO structure focused on the optics market: from landing pages for ‘buying prescription glasses’ to informative content about progressive lenses and reading prescriptions, with organic traffic as a growth engine.<\/p>\n

View the result live \u2192<\/a><\/p>\n<\/div>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/section>\n \n\n\n

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THE RESULT: Barrier-Free Glasses Shopping, Measurable Results<\/h2>\n<\/div>\n <\/div>\n \n
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With the renewed webshop, Wink & See has a platform that completely removes the complexity of optics for the customer, while the team easily manages product configurations and content. The results are visible in the KPIs and in customer reviews. <\/p>\n