{"id":1987,"date":"2026-03-21T13:05:15","date_gmt":"2026-03-21T13:05:15","guid":{"rendered":"https:\/\/staging.younify.fidev.nl\/project\/hobo\/"},"modified":"2026-04-30T11:41:20","modified_gmt":"2026-04-30T11:41:20","slug":"hobo","status":"publish","type":"project","link":"https:\/\/staging.younify.fidev.nl\/en\/project\/hobo\/","title":{"rendered":"Hobo"},"content":{"rendered":"
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50 Years of Audio Expertise, Seamless Omnichannel<\/h1>\n <\/div>\n \n
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HOBO hifi is the largest independent hifi specialist in the Netherlands. With five locations, a dedicated service point, and a webshop, they serve audiophile customers who do not want to choose between online convenience and personal advice\u2014they want both. The platform had to deliver on that promise. <\/p>\n

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100%<\/strong>
Customer satisfaction during the collaboration<\/p>\n <\/div>\n <\/div>\n

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90+<\/strong>
Core Web Vitals score after migration<\/p>\n <\/div>\n <\/div>\n

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5<\/strong>
Locations seamlessly integrated<\/p>\n <\/div>\n <\/div>\n

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50+<\/strong>
Years of audio expertise since 1975<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n

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THE CHALLENGE: Five Stores, One Platform, the Omnichannel Challenge<\/h2>\n

Legacy platform, complex omnichannel logic, and high expectations from demanding customers<\/span><\/h4>\n<\/div>\n
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HOBO hifi’s customers are not just shoppers. They are people who know what they want, are willing to invest, and go through a purchasing process that starts with orientation, moves through in-store demonstrations, and ends with home installation. A platform that does not support that journey costs revenue and customers. <\/p>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/section>\n \n\n

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THE SOLUTION: One Platform for All Five Locations<\/h2>\n

Hyv\u00e4 on Magento 2, omnichannel-ready, fast, and built for high-value sales<\/span><\/h4>\n<\/div>\n
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Younify has completely redeveloped HOBO hifi’s digital environment on Magento 2 with Hyv\u00e4, with omnichannel integration as the foundation. The webshop is no longer a standalone channel but the digital heart of a system that connects all five locations and the central service point. <\/p>\n<\/div>\n <\/div>\n \n

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KEY ACTIVITIES<\/h2>\n
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Hyv\u00e4 Implementation & Performance<\/h3>\n

The entire frontend was rebuilt with Hyv\u00e4. Faster loading times, better Core Web Vitals, and an experience that fits the premium character of HOBO hifi. <\/p>\n<\/div>\n

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Omnichannel Integration<\/h3>\n

The webshop, stores, and the pickup warehouse in Waardenburg are seamlessly connected: real-time stock per location, click-and-collect, and appointment options for installation.<\/p>\n<\/div>\n

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High-Value UX & Trust<\/h3>\n

For products with a purchase price of hundreds to thousands of euros, trust is the conversion driver. We specifically designed the UX for high-consideration purchases: extensive specs, comparison tools, and clear service information. <\/p>\n<\/div>\n

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Product Catalog & Specs<\/h3>\n

The entire product catalog has been restructured with detailed technical specifications, filter options per category (amplifiers, speakers, turntables), and comparison functionality.<\/p>\n<\/div>\n

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Advice & Content Architecture<\/h3>\n

A content structure that guides customers from orientation to purchase: product guides, brand pages, demonstration videos, and blog content that strengthens HOBO hifi’s position as an expert.<\/p>\n<\/div>\n

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Hosting & Uptime<\/h3>\n

High-performance hosting with automatic scaling, optimized cache layers, and a robust infrastructure for a platform that thousands of customers rely on daily.<\/p>\n

View the result live \u2192<\/a><\/p>\n<\/div>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/section>\n \n\n\n

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THE RESULT: Online and Offline as One Entity<\/h2>\n<\/div>\n <\/div>\n \n
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The new platform has closed the gap between the excellent store experience that HOBO hifi has offered for decades and the online experience that customers increasingly expect. The impact is visible on multiple levels. <\/p>\n