{"id":1972,"date":"2026-03-20T13:05:57","date_gmt":"2026-03-20T13:05:57","guid":{"rendered":"https:\/\/staging.younify.fidev.nl\/project\/solo-solis\/"},"modified":"2026-04-30T11:41:20","modified_gmt":"2026-04-30T11:41:20","slug":"solo-solis","status":"publish","type":"project","link":"https:\/\/staging.younify.fidev.nl\/en\/project\/solo-solis\/","title":{"rendered":"Solo Solis"},"content":{"rendered":"
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Global Wholesale on a B2B Platform That Can Handle It<\/h1>\n <\/div>\n \n
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Solo Solis is the international B2B wholesale branch of the creators of Cheapass Sunglasses \u2014 operating from ‘s-Hertogenbosch and Shanghai, supplying retailers, festivals, hotels, and fashion brands worldwide. Minimum order 25 pieces, private branding possible, global logistics. The platform had to deliver on that complexity. <\/p>\n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n

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100%<\/strong>
Customer satisfaction during the collaboration<\/p>\n <\/div>\n <\/div>\n

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Jan ’23<\/strong>
Start of collaboration Younify \u00d7 Solo Solis<\/p>\n <\/div>\n <\/div>\n

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90+<\/strong>
Core Web Vitals score after Hyv\u00e4 rebuild <\/p>\n <\/div>\n <\/div>\n

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25+<\/strong>
Countries served worldwide from NL + Shanghai<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n

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THE CHALLENGE: B2B Wholesale Requires Different Logic Than B2C<\/h2>\n

Unstable legacy environment, insufficient B2B logic, and an international customer base that expected more<\/span><\/h4>\n<\/div>\n
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Solo Solis serves a diverse international customer base, from independent retailers to large festival organizers and hotel chains. These customers expect bulk pricing, minimum order quantities, fast reordering, and optional private branding. The existing environment, evolved from the B2C system of sister brand Cheapass, was increasingly unable to handle this complexity. <\/p>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/section>\n \n\n

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THE SOLUTION: Dedicated B2B Platform Built for Wholesale<\/h2>\n

Separate Hyv\u00e4 environment for B2B, built in parallel with the B2C rebuild of Cheapass Sunglasses<\/span><\/h4>\n<\/div>\n
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Younify performed a full audit of the existing Magento environment and subsequently built two independent webshops: a B2C environment for Cheapass Sunglasses and a dedicated B2B platform for Solo Solis. By technically decoupling the two brands, each platform could be optimized for its own customer base \u2014 without compromise. <\/p>\n<\/div>\n <\/div>\n \n

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KEY ACTIVITIES<\/h2>\n
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Hyv\u00e4 B2B Implementation<\/h3>\n

The entire B2B frontend was built with Hyv\u00e4 for maximum speed and a professional user experience suitable for an international wholesale relationship.<\/p>\n<\/div>\n

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B2B Portal & Customer Groups<\/h3>\n

Full B2B functionality: customer groups with individual price agreements, minimum order quantities per product, fast reordering, and a clear account portal for regular customers.<\/p>\n<\/div>\n

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Tiered Pricing & MOQ Logic<\/h3>\n

Complex pricing logic, tiered discounts, minimum orders of 25 pieces, volume pricing per customer group \u2014 fully integrated into the ordering process without manual intervention.<\/p>\n<\/div>\n

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International Order Flow<\/h3>\n

Multilingual environment with support for international payment methods, export documentation, and logistics integrations for deliveries from both the Netherlands and Shanghai.<\/p>\n<\/div>\n

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Custom Branding Request Flow<\/h3>\n

A structured request flow for private label and custom printing (available from 100 pieces), from customer specifications to order confirmation, without email back-and-forth.<\/p>\n<\/div>\n

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Technical Decoupling from Cheapass<\/h3>\n

By building Solo Solis as a completely independent Magento environment, mutual technical dependencies have been eliminated; both platforms now run stably and independently.<\/p>\n

View the result live \u2192<\/a><\/p>\n<\/div>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/section>\n \n\n\n

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THE RESULT: A Self-Sustaining B2B Wholesale Platform<\/h2>\n<\/div>\n <\/div>\n \n
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With the new environment, Solo Solis has a B2B platform worthy of its international ambition. The ordering process is as simple as it should be for customers from all sectors \u2014 retail, events, hospitality. And the team can grow without constantly hitting technical limits. <\/p>\n