{"id":1960,"date":"2026-03-24T13:00:45","date_gmt":"2026-03-24T13:00:45","guid":{"rendered":"https:\/\/staging.younify.fidev.nl\/project\/maxifleur\/"},"modified":"2026-04-30T11:41:19","modified_gmt":"2026-04-30T11:41:19","slug":"maxifleur","status":"publish","type":"project","link":"https:\/\/staging.younify.fidev.nl\/en\/project\/maxifleur\/","title":{"rendered":"Maxifleur"},"content":{"rendered":"
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Premium E-commerce at Full Speed<\/h1>\n <\/div>\n \n
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Maxifleur is the market leader in high-quality artificial plants for the Dutch and Belgian markets. With more than 1,500 products, an exclusive Deluxe collection, and a growing B2B customer base, the webshop needed a platform as ambitious as the brand itself. <\/p>\n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n

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90+<\/strong>
Core Web Vitals score
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1500+<\/strong>
Products optimized and restructured <\/p>\n <\/div>\n <\/div>\n

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100%<\/strong>
Customer satisfaction throughout the collaboration <\/p>\n <\/div>\n <\/div>\n

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9.7\/10<\/strong>
Maxifleur customer rating after platform upgrade <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n

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THE CHALLENGE:
A Premium Brand Deserves a Premium Platform<\/h2>\n

Outdated theme, slow performance, limited growth opportunities<\/span><\/h4>\n<\/div>\n
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Maxifleur built a strong brand over many years, with 20+ years of expertise, an exclusive Deluxe collection, and thousands of enthusiastic customers. However, the webshop lagged behind its ambition. The existing platform provided insufficient performance and flexibility to keep up with the brand’s growth. <\/p>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/section>\n \n\n

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THE SOLUTION:
\nCompletely Redeveloped on Magento 2 and Hyv\u00e4<\/h2>\n

Speed, Scalability, and Conversion as the Foundation<\/span><\/h4>\n<\/div>\n
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Younify rebuilt Maxifleur’s webshop from the ground up on Magento 2 with the Hyv\u00e4 theme. No quick fixes on an outdated foundation, but a clean, scalable platform ready for the brand’s next growth phase. <\/p>\n<\/div>\n <\/div>\n \n

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KEY ACTIVITIES<\/h2>\n
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Hyv\u00e4 Implementation & Performance<\/h3>\n

The entire frontend was rebuilt with Hyv\u00e4. The result: loading times reduced to under 1 second and Core Web Vitals scores of 90+, a direct driver of revenue. <\/p>\n<\/div>\n

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Catalog & Search Optimization<\/h3>\n

The entire product catalog of 1,500+ items was restructured with improved filtering, categorization, and search functionality, so customers can find what they are looking for instantly.<\/p>\n<\/div>\n

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UX & Conversion Optimization<\/h3>\n

In collaboration with Maxifleur, a premium UX was designed that reflects the brand’s character. Focus on product presentation, navigation logic, mobile experience, and an optimized checkout. <\/p>\n<\/div>\n

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B2B Module & Business Portal<\/h3>\n

A full-fledged B2B environment was set up for the growing business customer base: business pricing, customer groups, quick reordering, and a separate B2B flow.<\/p>\n<\/div>\n

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SEO Architecture & Content<\/h3>\n

Technical SEO was integrated into the build from the ground up: clean URL structure, optimized category pages, schema markup, and a content strategy that structurally increases organic traffic.<\/p>\n<\/div>\n

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Hosting & Infrastructure<\/h3>\n

The webshop was migrated to a high-performance hosting environment with automatic scaling, optimized cache layers, and maximum uptime, even during peak periods like Christmas.<\/p>\n

View the result live \u2192<\/a><\/p>\n<\/div>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/section>\n \n\n\n

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THE RESULT: A Webshop Finally Worthy of the Brand<\/h2>\n<\/div>\n <\/div>\n \n
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The impact of the renewed webshop was immediately visible in the figures, but also in the feedback from customers and the Maxifleur team itself. A platform that was previously a bottleneck is now a growth accelerator. <\/p>\n