{"id":1948,"date":"2026-03-17T13:07:52","date_gmt":"2026-03-17T13:07:52","guid":{"rendered":"https:\/\/staging.younify.fidev.nl\/project\/framo\/"},"modified":"2026-04-30T11:41:12","modified_gmt":"2026-04-30T11:41:12","slug":"framo","status":"publish","type":"project","link":"https:\/\/staging.younify.fidev.nl\/en\/project\/framo\/","title":{"rendered":"Framo"},"content":{"rendered":"
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40 Years of Expertise, a Webshop Worthy of It<\/h1>\n <\/div>\n \n
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For over 40 years, FRAMO sport B.V. has been the most customer-friendly sports-medical wholesaler in the Netherlands. From Duiven, they serve physiotherapists, sports trainers, first aid professionals, pedicurists, and wellness specialists with an extensive range and a service level that sets the tone in the industry. The webshop needed to radiate that trust and professionalism. <\/p>\n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n

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40+<\/strong>
Years of experience in sports-
\nmedical wholesale<\/p>\n <\/div>\n <\/div>\n

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90+<\/strong>
Core Web Vitals score
\nachieved after migration<\/p>\n <\/div>\n <\/div>\n

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100%<\/strong>
Customer satisfaction during the collaboration <\/p>\n <\/div>\n <\/div>\n

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10+<\/strong>
Successful years of collaboration
\nwith Younify <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n

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THE CHALLENGE: A Trusted Brand with a Webshop That Couldn’t Keep Up with Ambitions<\/h2>\n

Outdated Platform, Limited B2B Functionality, and Rising Demands from Professional Buyers<\/span><\/h4>\n<\/div>\n
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Over the years, FRAMO sport grew into a leading wholesaler for medical professionals, but the underlying webshop did not keep pace with that growth. The platform was outdated, slow, and offered insufficient options for the business buyers who form the core of the customer base. Professionals in physiotherapy, sports care, and first aid expect a flawless ordering process, fast search results, and a reliable environment that fits their workspace. <\/p>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/section>\n \n\n

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THE SOLUTION: Completely Redeveloped on Magento 2 and Hyv\u00e4<\/h2>\n

Speed, Industry-Specific UX, and Scalable B2B Infrastructure as the Foundation<\/span><\/h4>\n<\/div>\n
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Younify rebuilt the FRAMO sport webshop from the ground up on Magento 2 with the Hyv\u00e4 theme. No temporary fixes on an outdated foundation, but a clean, scalable platform that reflects FRAMO’s professionalism and puts the workflow of medical professionals at the center. Ordered before 10:00 AM, delivered tomorrow: FRAMO’s promise starts with a webshop that technically delivers on that promise. <\/p>\n<\/div>\n <\/div>\n \n

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KEY ACTIVITIES<\/h2>\n
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Hyv\u00e4 Implementation & Performance<\/h3>\n

The entire frontend was rebuilt with Hyv\u00e4. The result: loading times reduced to under 1 second and Core Web Vitals scores of 90+, crucial for professionals who do not have time to wait. <\/p>\n<\/div>\n

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Catalog & Search Optimization<\/h3>\n

The extensive range was restructured with improved categorization, advanced filtering by brand, type, and application area, and powerful search functionality, so that physiotherapists and sports trainers can find the right product instantly.<\/p>\n<\/div>\n

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B2B Portal & Customer Management<\/h3>\n

A full-fledged B2B portal was set up for the professional customer base: business price agreements per customer group, quick reordering of regular products, and clear account management suitable for procurement processes in busy practices.<\/p>\n<\/div>\n

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UX & Conversion Optimization<\/h3>\n

Together with FRAMO, a professional, user-friendly UX was designed that meets the specific needs of healthcare professionals: clear product pages, fast comparison options, and an optimized checkout with business payment options.<\/p>\n<\/div>\n

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SEO Architecture & Visibility<\/h3>\n

Technical SEO was structurally integrated into the build: clean URL structures per product category, optimized category pages for specialist search terms, schema markup, and a content strategy that increases organic traffic from the medical and paramedical sectors.<\/p>\n<\/div>\n

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Hosting & Infrastructure<\/h3>\n

The webshop was migrated to a high-performance hosting environment with optimized cache layers, automatic scaling, and maximum uptime, so FRAMO can fulfill its promise of fast delivery on a technical level as well.<\/p>\n

View the result live \u2192<\/a><\/p>\n<\/div>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/section>\n \n\n\n

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THE RESULT: A Webshop Worthy of FRAMO’s Reputation<\/h2>\n<\/div>\n <\/div>\n \n
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The impact of the renewed webshop was immediately noticeable\u2014in technical performance, but also in the daily experience of the professionals who have trusted FRAMO for years. A platform that was previously a bottleneck for growth is now an active driver of customer satisfaction and revenue. <\/p>\n