{"id":1938,"date":"2026-03-16T13:06:50","date_gmt":"2026-03-16T13:06:50","guid":{"rendered":"https:\/\/staging.younify.fidev.nl\/project\/tableware\/"},"modified":"2026-04-30T11:41:12","modified_gmt":"2026-04-30T11:41:12","slug":"tableware","status":"publish","type":"project","link":"https:\/\/staging.younify.fidev.nl\/en\/project\/tableware\/","title":{"rendered":"Tableware"},"content":{"rendered":"
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135 years of craftsmanship,
\nnow at modern speed<\/h2>\n <\/div>\n \n
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Servies.nl, part of Pollmann since 1890, is one of the oldest and most renowned tableware specialists in the Netherlands. With a carefully curated range of top brands and a physical store in Arnhem, they combine tradition with modern e-commerce. To secure that position for the future, a thorough platform renewal was inevitable. <\/p>\n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n

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100%<\/strong>
\nCustomer satisfaction during the collaboration<\/p>\n <\/div>\n <\/div>\n

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135+<\/strong>
\nYears of craftsmanship as a family business<\/p>\n <\/div>\n <\/div>\n

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90+<\/strong>
\nCore Web Vitals score after platform migration<\/p>\n <\/div>\n <\/div>\n

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4th<\/strong>
\nGeneration Pollmann represented online<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n

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THE CHALLENGE: A heritage that did not reach its full potential online<\/h2>\n

Legacy platform, slow performance, and a catalog that was difficult to manage<\/span><\/h4>\n<\/div>\n
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Servies.nl was one of the first in the Netherlands to have an online presence for tableware sales \u2014 a pioneering position. However, the platform that made that lead possible had grown into a technical burden after years of continuous development. The premium character of the brand was hardly felt online, while customers had increasingly higher expectations. <\/p>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/section>\n \n\n

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THE SOLUTION: Premium platform for a premium brand<\/h2>\n

Completely redeveloped on Magento 2 and Hyv\u00e4: speed, elegance, and ease of management<\/span><\/h4>\n<\/div>\n
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Younify completely redeveloped the Servies.nl webshop on Magento 2 with the Hyv\u00e4 theme. The focus was on three pillars: a platform that does justice to the brand’s premium character, a catalog that leads customers to the right product at lightning speed, and a technical foundation that can support the brand for years to come. <\/p>\n<\/div>\n <\/div>\n \n

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KEY ACTIVITIES<\/h2>\n
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Hyv\u00e4 Implementation & Performance<\/h3>\n

The entire frontend was rebuilt with Hyv\u00e4. The result: Core Web Vitals scores of 90+, drastically shorter loading times, and an immediate improvement in the bounce rate. <\/p>\n<\/div>\n

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Premium UX & Brand Experience<\/h3>\n

In collaboration with the Servies.nl team, a design was developed that translates the brand’s character\u2014refined, curated, trusted\u2014into a digital experience that keeps customers coming back.<\/p>\n<\/div>\n

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Catalog & Brand Structure<\/h3>\n

The entire product catalog was restructured with intuitive filters for brand, material, collection, and style. Customers find the right product in fewer steps. <\/p>\n<\/div>\n

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SEO Architecture<\/h3>\n

From URL structure to category content and schema markup: technical SEO was integrated into the build from the ground up, with a direct impact on organic visibility.<\/p>\n<\/div>\n

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CMS & Brand Management<\/h3>\n

A flexible CMS enables the Servies.nl team to independently manage brand pages, collection highlights, and seasonal campaigns without technical dependency.<\/p>\n<\/div>\n

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Hosting & Future-Proofing<\/h3>\n

Migration to a scalable hosting environment with optimized cache layers, ensuring Servies.nl runs smoothly even during peak days (Christmas, Mother’s Day).<\/p>\n

View the live result \u2192<\/a><\/p>\n<\/div>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/section>\n \n\n\n

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THE RESULT: A webshop worthy of the brand<\/h2>\n <\/div>\n \n
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The renewed Servies.nl webshop combines the trust of 135 years of craftsmanship with the performance of a modern e-commerce platform. The impact was immediately visible, both in the figures and in the customer experience. <\/p>\n