{"id":1916,"date":"2026-03-14T13:06:30","date_gmt":"2026-03-14T13:06:30","guid":{"rendered":"https:\/\/staging.younify.fidev.nl\/project\/cheapass\/"},"modified":"2026-04-30T11:41:12","modified_gmt":"2026-04-30T11:41:12","slug":"cheapass","status":"publish","type":"project","link":"https:\/\/staging.younify.fidev.nl\/en\/project\/cheapass\/","title":{"rendered":"Cheapass"},"content":{"rendered":"
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Sunglasses 600+ models, one goal: the best price every day<\/h1>\n <\/div>\n \n
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Cheapass Sunglasses is one of Europe’s largest online sunglasses retailers, with over 600 models, in-house designs, and a brand promise that does exactly what it says. Starting from \u20ac6.95, delivered tomorrow. After years on an over-modified and unstable Magento environment, it was time for a platform that could keep up with the brand’s pace. <\/p>\n <\/div>\n \n <\/div>\n <\/div>\n<\/section>\n\n

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100%<\/strong>
Customer satisfaction during the collaboration<\/p>\n <\/div>\n <\/div>\n

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\u20ac6.95<\/strong>
Entry price, conversion engine for new customers<\/p>\n <\/div>\n <\/div>\n

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90+<\/strong>
Core Web Vitals score after Hyv\u00e4 rebuild<\/p>\n <\/div>\n <\/div>\n

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600+<\/strong>
Sunglasses models always in stock<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n

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THE CHALLENGE: Large Assortment, Unstable Platform<\/h2>\n

Years of customization had made the webshop slow, vulnerable, and difficult to manage<\/span><\/h4>\n<\/div>\n
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Cheapass Sunglasses was growing fast in assortment, volume, and customers. However, the underlying Magento platform did not grow with it. Years of expansions, custom developments, and outdated extensions had created an environment on the verge of collapse. Every adjustment was a risk. Every peak period a stress test. <\/p>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/section>\n \n\n

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THE SOLUTION: Clean Rebuild on Hyv\u00e4, Speed as a Brand Promise<\/h2>\n

Two new webshops from one controlled Magento environment: B2C and B2B rebuilt simultaneously<\/span><\/h4>\n<\/div>\n
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Younify started in January 2023 with a full audit of the existing environment. All extensions and custom layers were cataloged, evaluated, and where possible, replaced by leaner alternatives. Subsequently, the Cheapass B2C webshop was completely rebuilt on Magento 2 with Hyv\u00e4, parallel to the rebuild of sister brand Solo Solis for the B2B market. <\/p>\n<\/div>\n <\/div>\n \n

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KEY ACTIVITIES<\/h2>\n
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Full Environment Audit<\/h3>\n

The existing Magento installation was fully audited: every extension, every piece of custom work, every dependency. This way, we knew exactly what to keep, replace, or rebuild. <\/p>\n<\/div>\n

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Hyv\u00e4 Implementation & Performance<\/h3>\n

The frontend was completely rebuilt with Hyv\u00e4. Result: Core Web Vitals of 90+, drastically shorter loading times, and a stable foundation that can handle peak seasons. <\/p>\n<\/div>\n

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Catalog Management & Filtering<\/h3>\n

600+ models were restructured with intuitive filters for style, color, shape, and price. Customers find their glasses in two clicks, even on mobile. <\/p>\n<\/div>\n

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Bulk & Discount Logic<\/h3>\n

The volume discount structure (2 pairs 5%, 3 pairs 7.5%, etc.) was seamlessly integrated into the product page and checkout as a conversion mechanism, not an afterthought.<\/p>\n<\/div>\n

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Wholesale Integration<\/h3>\n

The B2B wholesale branch was built as a separate flow within the B2C webshop, with a clear distinction for business customers and options for bulk orders.<\/p>\n<\/div>\n

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Extension Cleanup & Customization<\/h3>\n

Unnecessary extensions were removed, outdated custom integrations were rewritten, and the entire environment was reduced to a clean, manageable codebase.<\/p>\n

View the result live \u2192<\/a><\/p>\n<\/div>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/section>\n \n\n\n

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THE RESULT: From Vulnerable to Conversion-Oriented<\/h2>\n<\/div>\n <\/div>\n \n
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The new Cheapass webshop is what the brand has always been: direct, fast, and no-nonsense. But now technically as well. The impact was visible as soon as the new environment went live. <\/p>\n