Portfolio
Hobo
HOBO hifi is the largest independent hifi specialist in the Netherlands. With five locations, a dedicated service point, and a webshop, they serve audiophile customers who do not want to choose between online convenience and personal advice—they want both. The platform had to deliver on that promise.
100%
Customer satisfaction during the collaboration
90+
Core Web Vitals score after migration
5
Locations seamlessly integrated
50+
Years of audio expertise since 1975
HOBO hifi’s customers are not just shoppers. They are people who know what they want, are willing to invest, and go through a purchasing process that starts with orientation, moves through in-store demonstrations, and ends with home installation. A platform that does not support that journey costs revenue and customers.
Younify has completely redeveloped HOBO hifi’s digital environment on Magento 2 with Hyvä, with omnichannel integration as the foundation. The webshop is no longer a standalone channel but the digital heart of a system that connects all five locations and the central service point.
The entire frontend was rebuilt with Hyvä. Faster loading times, better Core Web Vitals, and an experience that fits the premium character of HOBO hifi.
The webshop, stores, and the pickup warehouse in Waardenburg are seamlessly connected: real-time stock per location, click-and-collect, and appointment options for installation.
For products with a purchase price of hundreds to thousands of euros, trust is the conversion driver. We specifically designed the UX for high-consideration purchases: extensive specs, comparison tools, and clear service information.
The entire product catalog has been restructured with detailed technical specifications, filter options per category (amplifiers, speakers, turntables), and comparison functionality.
A content structure that guides customers from orientation to purchase: product guides, brand pages, demonstration videos, and blog content that strengthens HOBO hifi’s position as an expert.
High-performance hosting with automatic scaling, optimized cache layers, and a robust infrastructure for a platform that thousands of customers rely on daily.
The new platform has closed the gap between the excellent store experience that HOBO hifi has offered for decades and the online experience that customers increasingly expect. The impact is visible on multiple levels.
Owner of Hobo Hifi
Technologies Used
Magento and Hyvä specialists focused on performance and growth. From development and support to implementation, we know the Magento platform inside out and understand what is required to scale.
Committed to your webshop, from launch to further development. We work closely together, provide proactive input, and continuously optimize for the best results.
A single partner for your complete e-commerce solution. Thanks to strong partnerships and broad expertise, we deliver custom solutions including integrations, support, and optimization.
Webshops that grow with your ambitions. We build scalable Magento and Hyvä solutions ready for growth, expansion, and further development.
