Portfolio
Framo
For over 40 years, FRAMO sport B.V. has been the most customer-friendly sports-medical wholesaler in the Netherlands. From Duiven, they serve physiotherapists, sports trainers, first aid professionals, pedicurists, and wellness specialists with an extensive range and a service level that sets the tone in the industry. The webshop needed to radiate that trust and professionalism.
40+
Years of experience in sports-
medical wholesale
90+
Core Web Vitals score
achieved after migration
100%
Customer satisfaction during the collaboration
10+
Successful years of collaboration
with Younify
Over the years, FRAMO sport grew into a leading wholesaler for medical professionals, but the underlying webshop did not keep pace with that growth. The platform was outdated, slow, and offered insufficient options for the business buyers who form the core of the customer base. Professionals in physiotherapy, sports care, and first aid expect a flawless ordering process, fast search results, and a reliable environment that fits their workspace.
Younify rebuilt the FRAMO sport webshop from the ground up on Magento 2 with the Hyvä theme. No temporary fixes on an outdated foundation, but a clean, scalable platform that reflects FRAMO’s professionalism and puts the workflow of medical professionals at the center. Ordered before 10:00 AM, delivered tomorrow: FRAMO’s promise starts with a webshop that technically delivers on that promise.
The entire frontend was rebuilt with Hyvä. The result: loading times reduced to under 1 second and Core Web Vitals scores of 90+, crucial for professionals who do not have time to wait.
The extensive range was restructured with improved categorization, advanced filtering by brand, type, and application area, and powerful search functionality, so that physiotherapists and sports trainers can find the right product instantly.
A full-fledged B2B portal was set up for the professional customer base: business price agreements per customer group, quick reordering of regular products, and clear account management suitable for procurement processes in busy practices.
Together with FRAMO, a professional, user-friendly UX was designed that meets the specific needs of healthcare professionals: clear product pages, fast comparison options, and an optimized checkout with business payment options.
Technical SEO was structurally integrated into the build: clean URL structures per product category, optimized category pages for specialist search terms, schema markup, and a content strategy that increases organic traffic from the medical and paramedical sectors.
The webshop was migrated to a high-performance hosting environment with optimized cache layers, automatic scaling, and maximum uptime, so FRAMO can fulfill its promise of fast delivery on a technical level as well.
The impact of the renewed webshop was immediately noticeable—in technical performance, but also in the daily experience of the professionals who have trusted FRAMO for years. A platform that was previously a bottleneck for growth is now an active driver of customer satisfaction and revenue.
Framo
Technologies Used
Magento and Hyvä specialists focused on performance and growth. From development and support to implementation, we know the Magento platform inside out and understand what is required to scale.
Committed to your webshop, from launch to further development. We work closely together, provide proactive input, and continuously optimize for the best results.
A single partner for your complete e-commerce solution. Thanks to strong partnerships and broad expertise, we deliver custom solutions including integrations, support, and optimization.
Webshops that grow with your ambitions. We build scalable Magento and Hyvä solutions ready for growth, expansion, and further development.
